Concept

1. Initial observation: only the F1 has a genuine ritual of the traditional victory

Victory Podium drew its inspiration from the following: most prize awarding ceremonies are formal, boring and 'off the radar' in terms of media coverage. There is one noteworthy exception: Formula 1, which for over 50 years has delivered a 'Champagne podium'. This is expected of winners, beheld by spectators, sponsored by big brands and covered by journalists. In other words, only the F1 provides the ceremonious pedestal which extols the players involved and which is valued by the Sponsors. Victory Podium used this brand of ceremony as a model to develop a 'drink ceremony' for each Sport that delivers the same advantages.

2. Victory Podium's solution: a drink ceremony tailored to each Sport

Using the symbolism of the opening of a bottle by the winner, and of the spewing foam, Victory Podium has developed and patented bottle and opening procedures (see Products for more details). These are either done by hand or using the gestures of the sport, such as the swing of a club in golf. To celebrate his or her victory, the winner opens a bottle, sending out a spew of about 10 meters for more or less 10 seconds. This spectacular spewing brings about scenes of joy, spontaneity and communion between the Champion and the Crowd. The images are broadcast by the media. The Sponsor associated with this ceremony enjoys maximum visibility.

3. The advantages: full backing of winners, crowds, journalists, sponsors and the media

The celebrations proposed by Victory Podium enjoy unanimous support ceremony (see Testimonials) because they permit:
- a festive celebration of the winner's victory
- a true finale for the crowd
- images of the winner's joy and euphoria for the media
- maximum visibility for the event sponsor.

4. Milestones: 20 Tournaments → 100% satisfaction

Since its creation, Victory Podium has successfully participated in about 20 Tournaments in different sports: Golf, Tennis, Football, Rugby, Wake board... (see key achievements under Videos). All of the winners and spectators at these sports events have agreed unanimously on the advantages of this new drink ceremony (see Testimonials).

5.Opportunities for a Sponsor: maximum visibility

Victory Podium permits the sponsor to associate itself with this new ceremony on the podium or on the bottle. The Sponsor thus associates its brand or product with the Sport, the event and the Winner in an unprecedented manner. The ceremony is appreciated by the Winner, admired by the crowd and covered by the Media, bringing maximum benefit to the Sponsor in terms of visibility.

Victory Podium enables sponsors to maximize their involvement in sporting fixtures, with optimal publicity and increased media attention.